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Ninety Years of Volvo Innovation In the Making

 

Have you heard of the 10,000 hour rule? Devised by social scientist Malcolm Gladwell, the gist of it is this: do something for 10,000 hours, and you become an expert at whatever task you undertake. Imagine Volvo's level of automotive expertise, then. After 90 years of innovation - or 788,400 hours - it's safe to say Volvo is an expert at creating innovative, modern, refined vehicles...

 

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